SoftBank Vision Fund

SoftBank’s Vision Fund transformed the investing world by launching a fund of a $100B and the commitment to grow mature startups into global companies.

The Vision Fund team sought to establish a brand that aligned with their optimism for the future. Working alongside creative and strategy directors, I established the core UX of the site and a streamlined web architecture to align with new content and brand positioning.

Role: UX/UI design, web design

Team

Agency: Studio Mococo
Creative Director: Martin Grasser
Strategy Director: Gabrielle Muse
UI/UX & Brand Design: Annalisa Swank, Carson Chang, Lilly Archer, Vina Rostomyan
Development Partner: Basic
Photographer: Jake Chessum