Annalisa Swank
SoftBank Vision Fund

SoftBank Vision Fund

SoftBank's Vision Fund transformed the investing world by launching a fund of $100B and the commitment to grow mature startups into global companies.

The Vision Fund team sought to establish a brand that aligned with their optimism for the future. Working alongside creative and strategy directors, I established the core UX of the site and a streamlined web architecture to align with new content and brand positioning.

Role: UX/UI design, web design

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Team

AgencyStudio Mococo
Creative DirectorMartin Grasser
Strategy DirectorGabrielle Muse
UI/UX & Brand DesignAnnalisa Swank, Carson Chang, Lilly Archer, Vina Rostomyan
Development PartnerBasic
PhotographerJake Chessum